Text Me Home Dome
Orange
Merchandise
Orange are the main sponsors of Glastonbury music festival.
The Brief
Come up with relevant and innovative merchandise ideas to back up Orange’s music sponsorship.
What we did
Revelers always forget where their tent is pitched at festivals. So the idea… Lost consumers in a crowded field text their tent which flashes to help them find their way home.
Sponge was responsible for creation of idea, development of premium, manufacturing and delivery.
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