Dead Rising 2 Launch at Empire.
Dead Rising 2
Press & Community Event
When a zombie outbreak hits Fortune City, Chuck Greene battles in the zombie infested strip spurned on by the paternal instinct to protect his daughter. Dead Rising 2 takes combat one stage further with a set of truly unique weapons including the paddle-saw and the self-explanatory drill bucket.
The Brief
To organise the Dead Rising 2 Launch Event for Capcom’s community in a central London location Try to re-create the look and feel of the game, and put on a cool event that the community would love.
What we did
Sponge hired a great space (the Empire Casino) and incorporated 20 LCD screens to give plenty opportunity for game-play along with a great photo backdrop, weapons store and plenty of activities straight out of the game to keep the community occupied.
Tweet
Dead Rising 2 launch zombies.
Dead Rising 2 weapons station.
Capcom Cumminty and key Press game play area.
Dead Rising 2 Roulette.
Dead Rising 2 Zombie takeover.