inFAMOUS
Promotions & incentives
inFAMOUS is a game that is all about choices & responsibility. The consumer is free to choose where they want to roam in the sandbox as Cole’s character in the game and their powers grow with them. This game has a true element of customisation & choice for the consumer.
The Brief
To create offer a great and relevant prize to territories in order to secure maximum coverage.
What we did
With this in mind, we wanted to do a major cool launch promotion with a third party that our target audience will desire and also allow them choice & customisation (just like the game) …
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inFAMOUS PUMA Trainers
Example of contest artwork
Example of Portugal voucher code
Due to the success of inFAMOUS and PUMA promotion, Sponge were asked to set up a similar promotion for inFAMOUS 2 release in June 2011.