Marvel vs Capcom
UK Sampling Tour
After a decade of waiting, iconic Marvel & Capcom characters joined forces again in a re-envisioned team fighting game for a new generation. Fill the shoes of the legendary characters from the most beloved franchises in entertainment as you battle in a living comic book brought to life.
The Brief
To come up with an imaginative approach and low cost solution to a Marvel vs. Capcom 3 Nationwide Sampling Tour to run throughout January & February 2011.
Help announce Capcom’s “Return of the arcade” to the high streets of the UK whilst incorporate the Fight Club umbrella theme.
What we did
We took the brand values of the game and delivered a sampling tour across the top 5 UK cities with the following key objectives:
1.Drive awareness
2.Trial the game
3.Engage large numbers of target audience
4.Drive consumer buzz around the game launch
5.Drive pre-orders
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