Journalists were invited on a road trip, in customised cars similar to the game, from Denver to Vegas via Monument Valley. It lasted 2 days and covered 1,300 miles crossing 4 states (Colorado, Utah, Arizona and Nevada).
MotorStorm
Consumer/ Press Event
MotorStorm was the lead game for the launch of PS3. The concept of the game is a gathering of like-minded people for a festival of brutal off-road racing and partying. Think Mad Max meets Tribal Gathering. The game was shot in Monument Valley, Arizona.
The Brief
To provide an awesome press event which European journalists would give maximum media coverage.
What we did
We took the brand values of the game and delivered a road trip in customised cars to Monument Valley.
Tweet
The first team to complete the journey, accomplish the various challenges along the way and arrive in Vegas at Palms Hotel stayed in an incredible suite with a pole dancer....for an Austin Power's style good time!
MotorStorm vehicle.
MotorStorm participant enjoying the views.
MotorStorm vehicle.
Example Press coverage.