Shuhei Yoshida and Michael Denny.
PS Vita
Press Event
PS Vita, ‘The Ultimate Portable Gaming Experience’. PS Vita offers new game play experiences never before seen on any device, allowing users to interact directly with games in three dimension-like motion, through “touch, grab, trace, push and pull” finger motions.
The Brief
To create an opportunity for a small group of key media and KI’s from SCEE to have hands on & demos with NGP to build excitement, drive momentum and create coverage towards E3. Continue to position NGP as the revolutionary next generation portable entertainment platform offering richer gaming experiences.
What we did
Sponge hired an unique iconic location to demonstrate the diverse product line up of titles and the unique experience that only NGP can deliver.
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Presentation area set up.
Press get hands on time with PS Vita with favourite PS3 Brands and some new titles developed for PlayStation.
PS Vita game play.
