Raileasy
PR Campaign
The Brief
Our job was to provide a Strategic Communications Plan including a Marketing Strategy, Creative Positioning and cohesive Marketing and PR campaign for the year.
Sponge was charged with the task of generating awareness of the Raileasy site, improving CTRs and conversion, and building and maintaining brand loyalty.
What Raileasy needed was not an ad campaign but a creative idea that could work in a holistic way across all mediums and disciplines.
What we did
By making the destinations the star, we created interesting and newsworthy hooks for PR, and by pairing compelling offers with each destination, we were able to drive trial and purchase through Raileasy’s service. The campaign was amplified with radio and print advertising, social media activity, affiliate promotions and CRM.
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