SingStar ABBA
Promotions & incentives
The very best in Swedish pop comes to PlayStation! Millions of ABBA fans across the globe can sing and dance along with dozens of classic tracks, with SingStar ABBA.
The Brief
To hold a community party to celebrate the launch of SingStar ABBA and produce a 2.5min vox pop for SingStar’s sales team.
What we did
Sponge held the party at Studio Valbonne due to it’s “ABBA SingStar” perfect décor and invited the SingStar community along to dress up, drink have a party and of course….. SING!
Briefed and delivered in under 7 days...
Tweet
SingStar @ Studio Valbonne
SingStar ABBA Dressing Room
Fancy dress items
Boyband
Girlband