CLIENT: Timex - Marketing and PR Campaign - Sponge Marketing
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CLIENT: Timex – Marketing and PR Campaign

Sponge Marketing Timex Marathon

25 Nov CLIENT: Timex – Marketing and PR Campaign

Posted at 08:53h in Case Studies, Marketing, PR by
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Marketing & PR Campaign

Timex were the official timekeepers of the 2015 Virgin Money London Marathon.

The Brief

As their final year as official timekeepers for the 2015 Virgin Money London Marathon, we were asked to create a marketing and PR campaign for Timex to go out with a bang.

What we Did

We created an online hub to house the 2015 Virgin Money London Marathon Timex Inspirationals Campaign – headed up by Olympic Gold Medalist James Cracknell, the campaign included a competition to win race places with The Times. Finally, as a result of the success of the campaign the Timex Run x20 watch became the number one best seller all year.

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