Barbados Tourism Marketing Inc. challenged the Sponge Marketing team with the task of eliminating the island’s off season while highlighting 2017 as the Year of Sports. Our Thinking: Reacting to popularity and high appetite for health and wellness in the UK, we organised L’Atitude 13° North...
Barbados Tourism Marketing Inc. appointed Sponge Marketing to drive tourists to the island in its low season as well as amplify the destination’s Year of Sports. Our Thinking: Recognising Barbados’ active cycling scene, we created and delivered the island’s inaugural cycling festival for both road and...
Bkool approached us to help launch the Smart Pro 2 Turbo Trainer, the follow up to the hugely successful Smart Pro, a best selling product for the Spanish tech company Objective: Launch the Smart Pro 2 with endemic and non-edemic media Raise awareness of Bkool with...
Sponge were appointed to support the launch of the highly anticipated, ground-breaking Cervelo P5X triathlon bike, at the Kona Ironman World Championships in 2016. Objective: Amplify launch of the P5X in the UK to endemic media and non endemic media Drive GB athletes to the Cervélo...
In December 2015, Sponge was approached by the Spanish boutique hotel Real Agua Amarga to increase its room bookings during the hotel’s off season. Objective: Drive cycling tourism to increase occupancy in the low season Solution: Sponge advised the hotel to focus on cyclists as its...
Sponge has worked for the Nevis Tourism Authority (NTA) to drive destination awareness since 2013. We were appointed to encourage tourism to the Caribbean island of Nevis by promoting Nevis as a luxury, romantic, unique and sporting destination to UK travellers. Our Objectives: To eliminate the...
In April 2017 Sponge was appointed by Free2Cycle to help promote the launch of their business nationwide, across the UK. With a clear focus to grow the well-being and wealth of Great Britain, Free2Cycle is a behavioural change initiative that sets itself apart from other cycling...
Sponge has a strong history of running campaigns to recruit a new wave of strong brand ambassadors. Objective: Increase the awareness of Focus bikes and the brand in the UK, with the launch of the 2016 Focus Challenge Solution: Sponge created a digital campaign that asked consumers to...
BIKE UK was officially launched in the UK on May 4th 2016 and to mark the launch, an event was held at the Soho Hotel in the centre of London. Sponge invited a guest list of 100+ industry players, potential business partners, sports personalities and broadsheet...
Sponge were responsible for the global launch of Sony PlayStation’s biggest game release of the year - Uncharted 4: A Thief’s End. The last in the franchise, Sponge were tasked with delivering a fitting large-scale experiential media event that launched the game with a bang....