BIKE
About This Project
Sponge are representatives for BIKE, managing their Public Relations and Marketing.
THE BRIEF
We broaden the awareness of BIKE through concentrated PR efforts and a launch event over two days in London.
WHAT WE DID
By using the various television programming and events that BIKE have signed as a key selling point, such as Coach we drive UK consumers to the channel. We regularly get coverage in business, consumer and trade press to include The Telegraph, The Irish Times, Gorkana and Cycling Weekly and have been affiliated with several World Class athletes such as Mario Cipollini, Alessandro Ballan and Paolo Savoldelli, to enhance the awareness of the Broadcasting Channel.