12 Jun BIKE CHANNEL Launch in The UK
BIKE UK was officially launched in the UK on May 4th 2016 and to mark the launch, an event was held at the Soho Hotel in the centre of London.
Sponge invited a guest list of 100+ industry players, potential business partners, sports personalities and broadsheet media to attended the celebration of the UK’s exclusive cycling channel.
At the event, the CEO Filippo Ubaldini and his team outlined opportunities for brands to partner with Bike and endorsements from key Italian partners were screened. Bike ambassadors and pro riders, Mario Cipollini, Alessandro Ballan and Paolo Savoldelli, joined CEO Filippo Ubaldini and his team on stage showing their support for the channel.
Prior to the launch party, Filippo had one-to-one interviews with the influential broadsheet business journalists in London including The Times & The Guardian. Sponge also arranged for journalists and cycling fans to join Mario Cipollini on a ‘ride out’ around The Regent’s Park in London, which drew a huge amount of press and coverage from cycling magazines.