25 Nov CLIENT: Nevis Tourism Authority – Full Service
Sponge are representatives of the Nevis Tourism Authority, managing their Public Relations and Marketing.
The Brief
We encourage tourism to the Caribbean island of Nevis by promoting Nevis as a luxury, romantic, unique and sporting destination within the UK.
What We Did
By using the various festivals and events that Nevis host as a key selling point, such as the Nevis Triathlon, the Mango and Food Festival and the Cross Channel Swim, we drive UK visitors to the island. We regularly get coverage in The Telegraph, The Guardian and Triathlon 220 and have been affiliated with several World Class athletes and famous celebrity chefs such as Natasha Corrett, to enhance the marketing of this idyllic island. Our work has resulted in bookings from the UK in 2015 for Q1 & 2 being up 12% on the same period from last year.