Triathlon Pink - strategic communications delivered by Sponge Marketing
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CLIENT: Triathlon Pink – Event and Campaign Activation

25 Nov CLIENT: Triathlon Pink – Event and Campaign Activation

Posted at 11:50h in Case Studies, Events by
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Triathlon Pink is the first women’s only triathlon series in the UK. Sponge are the official on the ground agency responsible for raising awareness for Triathlon Pink in the UK.

The Brief

Sponge was tasked with delivering a strategic communications plan including a marketing strategy, digital, cohesive marketing, a PR campaign & Strategic Partnerships to increase entrance figures for Triathlon Pink.

140130_Triathlon-Pink-logo

What we did

Sponge successfully signed a one year deal with Speedo as the swim leg sponsor of the Triathlon Pink series. The deal included sharing of the Speedo database, social media campaign and production of Triathlon Pink/ Speedo swim hats.