25 Nov CLIENT: TYR – Promotions & Incentives
In conjunction with Tribal Triathlon and Chain Reaction Cycles, TYR ran a competition for swimmers to win a TYR Wetsuit and a tailored 6 week swimming plan.
The Brief
To host a competition on Chain Reaction Cycles Hub offering participants the chance to win a TYR wetsuit and a tailored 6 week swim plan with a Tribal Triathlon coach, to ultimately raise brand awareness and increase sales for TYR.
What We Did
As an incentive to push sales of TYR products on Chain Reaction Cycles website, we ran a competition and chose 6 athletes to follow a 6 week training programme for open water swimming. We followed the athletes progress with updates being posted to Chain Reaction Hub and TRI247.