K-Swiss - Sponge Marketing help extend audience reach & increase sales
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K Swiss

kswiss

17 Dec K Swiss

Posted at 14:24h in Events by
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The Brief

K-Swiss’s objectives were to establish credibility within the UK Sports and Fitness sector. To increase sales and distribution of their K-Swiss Tubes on a limited budget and to create cut through in a crowded market place.

What we did

Sponge helped K-Swiss partner with the Loughborough FITPRO spring convention and the 4000 fitness instructors attending it. Sponge helped manage the exhibition stand design and build, branding, promotional brochure distribution and a separate retail stand. The event was a huge success with approximately 3500 visiting the stand across the 4 days. There was K-Swiss site branding throughout, in the form of flags, banners, posters, pop ups and screen visuals and there were 157 Tubes sales at the FITPRO shop.