Craft Sportswear Retain UK Agency Sponge Marketing
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Swedish Brand Craft Sportswear Retain UK Agency Sponge Marketing

Swedish Brand Craft Sportswear Retain UK Agency Sponge Marketing

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London-based agency, Sponge Marketing charged with raising the profile of Craft Functional Sportswear

Craft Functional Sportswear has announced a new partnership with London-based PR and Marketing agency, Sponge Marketing.

Sponge is tasked with developing a marketing campaign for Craft that will promote their award-winning functional sportswear, raising awareness of the brand in the UK.

Purveyors of the best base layer in the world, Craft is a Swedish brand specialising in both technically excellent and stylish clothing for both fitness and endurance sports. Craft believe both performance and comfort are key to helping achieve the optimum sport experience.

Craft as a brand work towards achieving three core deliverables across all products – Function, Innovation and Design – maintaining an ethical stance whilst ensuring their products are expertly tested and researched. Craft work closely with elite athletes and leading fabric experts and are constantly developing new materials and technical solutions to create the most cutting-edge and technical training and competition apparel on the market.

The result is the creation of functional sportswear that boosts the experience for the individual performer. Craft are the proud producers of the best base layers in the world, a sentiment reinforced at the 2016 ISPO awards where the Active Extreme 2.0 won Gold. Other revolutionary garments include the cross-country suit that reaped great success at the Olympics in Sochi.

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James Akerman, UK Brand Manager of Craft commented: “We’re very excited to be working with Jane and her team at Sponge. We wanted to further our reach in terms of hitting the running, cycling, training wear and outdoor markets and we believe that Sponge’s expertise and contacts will help educate the end user about Craft’s technical sportswear.”

Craft aim to be the number one premium brand in functional sportswear. Their products are designed to enhance every aspect of the sport experience. Craft believe sports activity is a mind-and-body experience that reaches beyond the ordinary. Craft consumers know their own minds and are never willing to compromise on quality. The brand exists to support this attitude.

For the current UK range visit craftsportswear.co.uk